Leadership
expertise in commodities trading, food processing & fresh produce exports
track record of thousands of tons of food moved from Egypt to/from the world
all-Egyptian team with multinational exposure in the global food industry
actively engaging and developing a white-listed certificate for fruit suppliers
Meet the board
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With over 25 years of experience in investment trading and building companies, Salah brings strategic insight and operational expertise. He co-founded Medsofts, a joint venture with ADM, and has worked with multinational corporations. Salah focuses on advancing technologies that promote health, wellness, and social mobility, aligning with our mission of ethical and sustainable sourcing.
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Tarek has over 25 years of expertise in commodity trading, business development, and financial leadership. He co-founded Medsofts, a joint venture with ADM, and has led ventures that enhance financial performance and operational efficiency. His strategic insights ensure we leverage market opportunities while maintaining sustainable sourcing practices.
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Sherif specializes in supply chain management, ports operations, and logistics, with expertise in inventory control, regulatory compliance, and cost optimization. His skills in data analysis and risk management drive operational efficiency, while his focus on safety and environmental standards ensures smooth logistics operations.
Our executive team
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With over 20 years in the fresh produce industry, Omar has exported fruits and vegetables to 65+ countries. He founded Bloom Fruit Consultants and co-founded Xeed Corp for exports. Omar’s expertise in global markets, logistics, and business development ensures strong partnerships and efficient supply chain operations. He holds a BA from the American University in Cairo and an MBA from Thunderbird School of Global Management.
